How do you attract/address the audience?

The content of the magazine is the most important thing for attracting the wanted audience. If the contents reflects the target audiences wants and needs, then the magazine will be successful.
The content of the magazine is therefore humorous, whilst informative.
However the target audience will never find out about the contents if they are not encouraged to pick up the magazine in the first place.
Therefore, the image on the front is very important, as it attracts the audience. Camag’s cover does this as it shows five students from Camden school. Furthermore, students of the school will easily recognize the wall the five students are standing against, so the potential reader can recognize this and become interested. The wall furthermore gives the magazine an urban feel, which reflects CSG and its student’s environments.
The price also helps to attract the audience. A questionnaire showed that students would not want to pay more than 50p for a product such as this, so the price is 50p.
The language used throughout the magazine is not too formal, but not patronizing, to address the young but mature target audience. So no slang is used, but neither are long words that readers may stumble over make the text hard to understand.
The contents page is split into ‘the usuals’ and ‘new stuff’, which replace ‘features’ and ‘regulars’. This gives a slight tone of laziness associated with teenagers.
The colours and the font work well together. The font used for the title is related to basketball, as it was used frequently on American High school basketball kits, which in turn gives connotations of youth and sport. The font used throughout the publication is bold and square, almost LCD, which also gives a sense of youth, but also of technology and modernity. The colors work well with the font to further give this feel. It makes the magazine look modern and flashy; a new publication. The font is written in italics to give a sense of speed, rapidness and flashiness.
The photo shows 5 pupils from Camden school for girls of the sixth form. So the target audience can immediately recognize the image. The five models show unity as they are all holding pieces of paper roughly the same size and because they are framed by the wall.
Each was selected to stand out from each other though, all dressed differently and with different ‘styles’ to give the photo a sense of individuality of students in the school.
The photo is also taken at eye level, to put the target audience on the same level as the models and gives a sense of equality.
Originally the photo was to be taken on top of a cliff at Skern. It would relate with the audience because they would have braved the cliff, and also they would be the ones who would immediately know what it was a photo of. However the picture turned out to be impractical to take there, so we decided to take it at the school. First we took a picture with in front of the CSG sign, to show that it was CSG, but because the people didn’t stand out against the gate, and the target audience would know the magazine was about CSG anyway, we decided a wall would be more suitable, and the students would recognize and relate to the wall anyway as it is opposite the school gate.
In the end it worked very well; the wall frames the people pictured in the photo, and changes what we wanted to change; they stand out against the wall. The white pieces of paper stand out against the dark brown wall, to catch the eyes of potential buyers.